About

NYC · Since 1979

Flower Jewelry has been a fixture of New York's diamond district for over 45 years. We specialize in Italian-made fine gold jewelry — chains, bracelets, rings, charms, and one-of-a-kind custom pieces — crafted by hand in family workshops in Italy and finished in our 47th Street showroom.

What started as a single-booth operation in 1979 has grown into a trusted source for jewelers, retailers, and individual collectors across the country. We work directly with Italian manufacturers in Arezzo, Vicenza, and Valenza, which means the pieces you see came from the same workshops that supply some of the most respected names in the industry — without the markup of going through a wholesaler.

Every piece on this site is in our showroom, or can be made to order from one of our partner workshops in Italy. We do retail. We do wholesale. We do custom. If you're shopping for yourself, message us. If you're a buyer for a store, set up an account and we'll get you on tiered pricing.

We're not a tech company that sells jewelry. We're a jewelry family that built a website so our customers don't have to call us to ask "is this in stock?"